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Digital Consumer
Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Digital Consumer in the US

May 2020

The roll-out of 5G cellular networks will be an important storyline for several years to come, as the leading companies seek to roll out the infrastructure necessary to usher in a new epoch of communications capabilities. Nevertheless, roll-out ...

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Digital Consumer in Brazil

May 2020

There are many projects that the government implemented throughout 2019 that will serve as catalysts in the digitalisation of Brazil. One worth noting is Conecta Brasil which is an initiative of the federal government in digital inclusion by ...

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Digital Consumer in Turkey

May 2020

With just under three quarters of the Turkish population using the internet in 2019, compared to a little over half at the start of the review period in 2014, digital commerce continues to register dynamic growth, also driven by ongoing company level...

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Digital Consumer in Russia

May 2020

In 2019, digital commerce continued recording strong double-digit current value sales growth. Russia maintained its position as the largest market in Eastern Europe. The country is characterised by unequal digital development, which is due to ...

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Digital Consumer in Spain

May 2020

Spain is known to be one of the most digitally advanced countries in Western Europe, particularly in light of the country��s very high mobile internet penetration. With almost 100% 3G population coverage and some 90% 4G coverage, official figures put ...

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Digital Consumer in India

May 2020

2019 saw further strong growth across India��s digital consumer industry as numerous positive factors combined to create the ideal preconditions for strong development and pave the way for further dynamic growth over the forecast period. The remote ...

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Digital Consumer in Canada

May 2020

Digital commerce continues to see double-digit current value growth in Canada, along with the constantly improving digital landscape. Prices are falling, internet speeds are increasing, and the internet and mobile user penetration rates continue to ...

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Digital Consumer in Mexico

May 2020

At the end of the review period, Mexico��s digital consumer market remained underdeveloped, including in comparison with some other Latin American countries. Although the country��s telecom operators are looking to the future with 5G mobile internet ...

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Digital Consumer in Sweden

May 2020

Sweden is one of the world pioneers in technology adoption. High levels of economic development, education, digital literacy as well as connectivity are all creating a suitable environment for innovation development in Sweden. Swedish consumers are ...

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Digital Consumer in the Czech Republic

May 2020

In 2019, Czech digital commerce growth accelerated due to the increasing propensity of Czech consumers to pay for goods/services online with cards. Growth was supported by the strong take-off in proximity payments resulting from Apple Pay��s Czech ...

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Digital Consumer in the United Kingdom

May 2020

The UK is one of the most digitally advanced markets in the world, with its digital evolution is being spurred by public and private investment as well as technological innovation. The UK government is embracing the digital revolution and acting as a...

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Digital Consumer in Taiwan

May 2020

2019 witnessed further strong development in the digital consumer market in Taiwan. Technological development, positive changes in the regulatory environment and strong interest on the part of consumers all contributed to another year of rapid change...

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Digital Consumer in the Philippines

May 2020

Digital commerce in the Philippines continued to build upon its strong performance over the review period with impressive growth rates recorded by a number of industries. While retailing remained the largest industry in value sales terms, with a ...

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Digital Consumer in Chile

May 2020

Uber marked an important milestone for Chileans when it arrived in 2014. The seamless payment experience was something new to the market and users adopted it quickly. The benefits of car-sharing rides quickly gained popularity in areas highly ...

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Digital Consumer in Thailand

May 2020

At the end of the review period, Thailand��s digital telecommunications infrastructure remained somewhat underdeveloped in comparison with many other Asian countries. However, with the country poised to roll out its 5G infrastructure, Thailand is ...

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Digital Consumer in Italy

May 2020

Despite something of a delayed start when compared to a number of its Western European counterparts, digital commerce in Italy is now growing rapidly. The curiosity of young people and their willingness to use new technologies is fostering the rise ...

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Digital Consumer in Poland

May 2020

Poland remains one of the key e-commerce markets in Central and Eastern Europe. Digital connectivity and online purchasing continue to expand and digitalisation is a strong trend that is visible on a daily basis. Consumers increasingly want to manage...

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Digital Consumer in Saudi Arabia

May 2020

2019 saw Saudi Arabia��s digital consumer market continue to register impressive development and strong growth in all relevant measures. The youth of Saudi Arabia��s population continues to play a major role in this as 70% of the country��s population ...

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Digital Consumer in Australia

May 2020

Australia��s digital consumer landscape is in the best shape it has ever been, largely due to strong investment in infrastructure and the strong recent efforts of leading local retailers to make up for lost time by diving into the rapidly developing ...

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Digital Consumer in Indonesia

May 2020

2019 saw strong growth in all areas of Indonesia��s digital consumer market. The main spurs on growth were the development of new technologies and the expansion of the consumer base for digital commerce generally. Improved internet connections, ...

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